The Difference Between SEO and PPC | SEO and SEM

Both SEO (search engine optimisation) and PPC (pay per click) are two major SEM (search engine marketing) tactics. Whilst they both involve the use of marketing through search engines, they are both very different tools. The major difference of course is that PPC is a ‘paid’ service, and whilst many people do pay SEO experts to manage and deliver campaigns, an expert in SEO simply requires time and not money.SEO vs PPCSEO is a ‘natural’ strategy. Optimising your website requires a very organic campaign. Creating genuine content that is useful to others and creating links that are relevant is what Google and the others like to see! Manipulation of the search engines to improve rankings can be a short term solution, but invariably this type of behaviour (known as ‘black hat’ SEO) will be spotted – potentially leading to a ban of the website.PPC is a ‘paid’ strategy. The more money you bid on a keyword, the higher your website will rank in the ‘sponsored links’ section of the search engine page results (SERPs). Anyone can conduct a PPC campaign if they have enough money, however making a return on their investment and minimising costs requires expert knowledge. PPC is a short term solution, whilst with SEO your rankings will hang around in the search engines, the moment you stop paying for PPC your website will no longer rank.So which is betterBoth strategies hold their own. The strategy that is best is the one that is most suited for your business. If you are looking for a short term investment and one that you can just turn off and on at any time then PPC is for you. However SEO requires a large investment and a fair amount of patience but, if you invest wisely, the experts managing your campaign will only go ahead if they are sure to make you a return. Remember, once you rank at the top of the search engines the SEO costs will be negligible and you can just sit back and enjoy having thousands of visitors for free!

Beauty Tips and Products | Beauty care

Our skin is the only protection we have from the elements and should not be treated poorly; some simple changes to your skin care regime which you will learn here will make all the difference. Unfortunately many women still feel that the only way they will achieve that beauty is by using invasive techniques like liposuction and plastic surgery for instance. But more natural beauty care products are the order of the day now and whilst they may take a little longer to produce results, they are longer lasting and have other health benefits.When we think of beauty care products for the skin we typically picture cold cream and anti-aging formulas but there are countless items that promote healthy, youthful skin and these may be some of the most important beauty care products on the market. We often forget that our skin is an organ that needs looking after as it has a difficult job to and needs regular help.Skin care needs to be carried out in the right order so step one is to cleanse the skin of all the contaminants that attack it everyday. This part must be carried out with a quality face cleanser placed on a cotton pad moved in a circular pattern then washed with clean warm water, drying with a soft towel but take care not to rub the skin when you do this.Applying toner rids your skin of any excess cleanser and restores your skins natural PH balance. Once you have completed this step you will need to moisturize the skin with a cream or lotion as this will return its glow and make it supple. By using this beauty care product it will help lock in the moisture something which helps to maintain the skins beauty and condition.As a regular aspect of your skin care regime you should use a natural peel or exfoliant once or twice a week which helps remove dead skin which can clog the pores. Once you have exfoliated; a normal cleanse and then tone will be necessary as part of the process.For those people that suffer with puffy or baggy skin below the eyes, formulated beauty care product creams are able to help alleviate this problem making the skin much suppler and improving its elasticity. Often forgotten, water is an important aspect that provides many beneficial properties to help the skin, like hydration and removing unwanted toxins. It is not a good idea to forget the important role our skin plays in our overall health and of course how we look so taking care of it is not just about vanity.